Individual coaching

Individual Coaching is a professionally guided process that inspires clients to maximise their personal and professional potential.

Team coaching

Team coaching is an agreed intervention designed to increase collective capability and performance of a group or team, through application of the coaching principles of assisted reflection, analysis and motivation for change.

Group coaching

Group coaching has pillars in groups dynamics methods and coaching itself in order to enable an on-going coaching conversation with a group, their members and non-formal sub-groups.

About Coach

Senior Practitioner Coach & Mentor EIA EMCC & ESIA certified supervisor

Once upon a time, a boy who was always interested in people became an engineer.
Curious broad interests brought me into the world of consultancy. I enjoyed and learned a lot about different organization cultures, industries and the human impact in every business. One day I had to deliver a quite complex workshop to the top management in one telecommunication company. What a discovery that was?! That fascinating group dynamics was trigger to enter the world of training in Amsterdam 1999. That was the discovery journey to explore the roles of human touch in any business. A few more projects and assignments and wish to go even deeper in understanding human functioning broth me to coaching master’s education in Utrecht, NL. Somehow my passion and creative essence was found in the role of coach which integrated all my roles of engineer, consultant and trainer. This is for me endless inspiration. The essence of the coaching service is in the value of the art of observation without judgment, opinion, and ego-driven ideas.
I am a coach. There is no need to put prefix prior to my role. Let’s meet and you may do it freely once we discover the art of collaboration and co-creation. Are you curious to explore and better understand yourself, your team or your any context?
If so, I am in!

Certifications & Carrer Development

  • EMCC certified Team coach, UK
  • Senior Practitioner Coach & Mentor EIA EMCC, UK
  • ESIA certified supervisor – EMCC Global Supervision Individual Accreditation ESIA, UK
  • Master in Coaching, Post-academical study Coaching, NL
  • Certified consultant & trainer for the transformation of organization culture by Barrett
  • Diploma Telecommunications, The Netherlands
  • Certified consultant and certified project manager, The Netherlands
  • Certified Business trainer, Niqué, NL
  • Business Consulting, Project Management, Training, Coaching 1996.-2004, The Netherlands
  • Entrepreneur, founder Alter Ars, coaching, consulting, training, 2005- …. Croatia
  • Diploma in acting, Studio Kubus
  • Transactional Analysis, foundation
  • Certified mediator, The Croatian Association for Mediation – HUM
  • Jungian Coaching
  • One of the founders of the Croatian Association for Coaching- HUC

years of coaching experience

of coaching clients

University of Zagreb

The Department of Organization and Management at the Faculty of Economics in Zagreb has been, since 2008, successfully cooperating with Mr. M.Sc. Dragan Knezevic, as an outsourced expert/lecturer for Coaching on the postgraduate Leadership program.
M.Sc. Dragan Knezevic was evaluated by program participants as the best lecturer, both in terms of objective criteria – preparation of lectures and extent of knowledge, and in the subjective sense the general impression of openness and communication with students. Program participants have, in addition to the quality of knowledge transfer, emphasized his pragmatic approach to knowledge transfer and his rich international experience as a lecturer.
Considering all said above, we highly recommend Mr. M.Sc. Dragan Knezevic as an experienced coach and inspirational coaching lecturer for leaders and teams.

prof. Borna Bebek, PhD

Department of Organization and Management Faculty of Economics and Business - Zagreb


We worked with Dragan extremely successfully for several years on various projects. As a coach, Dragan helped some of our management team members in their personal and professional development. Feedback from colleagues who worked with Dragan was more than positive. Thanks to his professional approach, which is imbued with a special human touch, he was able to make an important contribution to the improvement of our overall corporate culture.

Mirsada Kudric

GM Robert Bosch d.o.o.


During several months of team coaching with Dragan, the whole team, and I separately as the team leader, had support in developing team spirit, common values ​​and finding areas for improvement.
Dragan also showed responsiveness, readiness for “out of the box” thinking and creativity in finding solutions or ideas on how to achieve them.
The objectivity and neutrality of the coach with an outside view helped us a lot in seeing the “big picture” from a different perspective, and I definitely recommend Dragan as a team coach and team leader.

Damir Kecko, ASA

PwC Partner Deals, PricewaterhouseCoopers


Dragan was my coach for three years, and during that time he helped me solve all the issues that I contacted him about, as well as additional things that I was not even aware of, but gradually opened up through work. He was a great support in the growth of Sofascore and one of the key roles and support in solving various difficult organizational issues that greeted us after the pandemic.

Dragan is an excellent coach who has a deep understanding of human behavior and psychology. He is very skilled in deep exploration that lead to self-knowledge and personal development. He is also very good at solving problems and finding creative solutions.

One of the biggest advantages of Dragan is the trust you gain very quickly when working with him. This was one of the most important things for me personally when we started working together, and today I can say that I never once felt that the things I talked about with him were convincing to someone else

Zlatko Hrkac

Sofascore co-founder & CEO

Contact me

Mobile Phone

+385 98 358 588


Zagreb, Croatia


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